I originally titled this site, “there and back again and what happened today…” but after some careful consideration I decided to change the title. While I am a very big fan of J.R.R. Tolkien’s literature, the feel just wasn’t quite right. “finding that brilliant idea…” has a much better synergy with my vision of what this website will become, whether it’s finding the brilliance in a particular marketing campaign, the genius in a work of literature, or the wow-factor in some new piece of technology… you get the idea. 🙂
